In this course, you will learn the ins and outs of utilizing email marketing to successfully promote your Kickstarter campaign. Email marketing is a powerful tool that can help you reach a larger audience, engage with potential backers, and ultimately increase your funding goal. By understanding the best practices and strategies for Kickstarter email marketing, you can optimize your campaign's success and maximize your chances for reaching your target goal.

Throughout this course, you will learn how to build an email list of interested backers, craft compelling email content that drives engagement, and strategically schedule your emails for maximum impact. You will also learn how to track and analyze email performance metrics to refine your email marketing strategy and improve your campaign's overall success. Whether you are a seasoned Kickstarter creator or new to crowdfunding, mastering email marketing can take your campaign to the next level.

Key Lesson Concepts:

• Utilize email marketing to promote your Kickstarter campaign
• Build an email list of interested backers
• Craft compelling email content and schedule strategically
• Track and analyze email performance metrics
• Optimize your campaign's success with proven email marketing strategies

Key Points

• Your email list is your most valuable digital marketing asset 
• Email drives more user action than social media 
• Everyone has an email (needed up to sign up for social media etc.) 
• You have direct access to your audience without a third-party 
• Email allows you to segment your communication and send relevant information to your most engaged fans

What marketers need to know about Gmail’s impact on email marketing - https://www.data-axle.com/resources/blog/what-marketers-need-to-know-about-gmails-impact-on-email-marketing/

Build Your Own Fan Club: How to Use Your Email List - https://www.youtube.com/watch?v=jZ5H6DeaKKs